No one ever goes to page two of Google. It’s either you’re on page one, or it doesn’t even matter. Below we are going to discuss how to go from page two of Google to page one.
The first tip is to look at all of the results that are ahead of you on page one. You go to those URLs, and you can take their site and put it into Ahrefs. When you put in that URL into Ahrefs, it shows you every single person that’s linking to your competition. Make sure your webpage is better than your competition’s.
Second tip is you optimize your title tag. You can go into Google Search Console, look to see what keywords you’re getting impressions for and what keywords you’re getting clicks for. If the main keyword you’re ranking for isn’t getting that many clicks, you need to adjust your title tag to be more appealing.
The third thing you need to do is stop looking at search queries as keywords. Yes, people are typing in keywords into Google, but these keywords aren’t just for the sake of them typing in a word. A keyword is usually a problem that someone’s trying to solve. For example, if you type in how to get more Google traffic or even something more broad like SEO, the chances are you’re looking to increase your rankings because you want to get more traffic to your website, get more customers to your business. Look at these key terms, keywords, key phrases as problems. If you can solve the problems people are looking for, right, these solutions that they’re looking for, you’re going to get more traffic.
The next tip is to build up your brand. And here’s what I mean by that. One of the biggest factors when it comes to Google rankings is brand.
And lastly, think about the user first. That’s the best way to build a brand. It’s not about making money. Yes, you want money, a lot of businesses do, but they don’t make money because they want to make money. They make money because they solved a problem. So if you put your users first, you survey them using tools like Koala Room or Survey Monkey figure out how you can truly help them knock their socks off, they’re going to have such a better experience that over time, you’re going to build up your brand. So if you do those four things, over time, you’re going to notice your rankings go from page two to page one.