Digital marketing trends in 2018 can’t overlooked
As 2018 progresses, the digital marketing scenery that incorporates SEO, social media, PPC, content marketing and more is observing a theatrical shift – which businesses can no longer overlook.
Now some key digital marketing trends that you can no longer overlook in 2018 and beyond.
1) Artificial Intelligence
Artificial intelligence acting a vital role in the marketing process nowadays. AI can explore customer behavior and search forms, using data from social media platforms and blog posts to help businesses recognize how users and consumers find their products and services.
According to Gartner, by 2020, 85% of customer interactions will be managed without the need for a human.
2) Programmatic Promotion
Programmatic promotion is basically using AI to automate the purchasing of ads and being able to target audiences more specifically, which rises the chances of success of the marketing promotion and decreases the customer achievement costs.
As per eMarketer, 84% of the digital display ads in the US will be programmatic by 2019.
Chatbots are a significant digital marketing trend in 2018. This AI-based technology uses an instant messaging format to chat in real-time, day or night, with your customers or site visitors, and many businesses are already using this feature.
By 2022, chatbots will help businesses save over $8 billion per annum, particularly in the banking and healthcare industries.
Personalization or personalized content has become a major aspect of marketing and will be vital as 2018 developments to ensure consumer pleasure. It delivers a exclusive practice to customers based on their selections and likings and is measured a better option than “one-size-fits-all” marketing.
Keep in mind that 74% of marketers trust that targeted personalization improves customer engagement.
According to YouTube, mobile video consumption grows by 100% every year.
Video is projected to claim more than 80% of all web traffic by 2019.
Adding a video to marketing emails can boost click-through rates by 200-300%.
90% of customers report that product videos help them make purchasing decisions.
64% of customers are more likely to buy a product online after watching a video about it.
These numbers show the importance of incorporating video into your digital marketing strategy in 2018.
6) Influencer Marketing
Using influencers is a very active marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.
These people interact and engage with their large network of followers and consumers on social media, talking about a particular brand that they love and use to an audience with whom trust has already been established. Because this is not an ad or coming from the company, influencers are able to build up a brand’s positive image in the minds of people, thereby helping attract more customers.
7) Social Messaging Apps
Think social messaging apps are just for sending emoji’s to your friends?
Consider these numbers:
1.3 billion monthly users are active on Facebook Messenger
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
55 billion messages are sent via WhatsApp every day
YouTube has 1.5 billion monthly users
8) Visual Search
Visual search is a new type of search engine and can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results.
Not surprisingly, Pinterest has jumped on the visual search bandwagon – they’ve raised $150 million in venture funding at a $12.3 billion valuation to focus their efforts on visual search. They came out with Lens, a new visual search tool that allows users to snap a photo of an item to find out where to buy it online, search for similar products, or view pin boards of related items.
Consumers in the U.S. spend an average of 4.7 hours each day on their smartphones, checking social media at least 17 times a day. This is changing the way brands must work to capture buyers’ attention.
Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds (otherwise, they lose their attention and are onto the next article!).
10) Voice Search
In today’s digital era, it is possible to answer almost all questions through search engines. While people can get comprehensive information easily, they don’t always have the patience to read through several paragraphs to fetch information. Voice search plays an important role in providing all the relevant information through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced, too.
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2018.
50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
10% of Baidu’s search queries are made using voice