Facebook Advertising tactics for 2019
Some trending Facebook advertising tactics are discussed below so that you can include your marketing strategies:
Audience segmentation and customized contents:
There are companies that create 4 pieces of content for the year, and these pieces of content put massive budgets behind them. However, it is much more effective to segment your customer base into 20 to 100 segments and to create content for each segment. For instance, I am not a big fan of candy from Milky Way. However, I am interested if they targeted me on Facebook with a piece of content linked to my favorite Football Club. You have greater chances to receive a reaction from your audience if you create contextual content for who it really is.
Increase in CPMs can be effective:
The reason companies are afraid of closer targeting is that it increases CPMs. The wider you go, however, the more versatile your messages need to be. This is the old marketing tactics that some renowned companies used, for instance Coca Cola has a slogan like “Open Happiness”. It was not possible earlier to target narrower audiences.
If you go narrow, you may pay higher CPMs, but your creative has a much better chance of converting because you can customize your message to your segment. If you go narrow, you may pay higher CPMs, but your creative has a much better chance of converting because you can customize your message to your segment.
Retarget the most engaged viewers:
This is a winning strategy that will persuade you that marketing works for the rest of your life: create a contextual, long- form video and set 100,000 people to watch it. Then take viewers who watched the video for 2- 3 minutes and call them back with a call- to- action. You’ll be astonished how many convert.
Measure and get idea before spending money:
It is ridiculous how companies start spending more than $200,000 on advertising based on small focus groups and subjective opinions of underlying decision- makers. There are a lot more intelligent ways to test which piece of creativity you can bet on. For example, you can test your message by tweeting or blogging. If it works, you can create a picture that goes deeper. You could make a short video clip if that gets traction. If it works, increase it to something bigger.