You may acknowledge that users will not visit your website, until they find you website on their search results. It is significant for the administrator to emphasis the consideration on the first page of SERPs. An upper SERP placement is a vital issue to achieve a business goal.
Some information on SERP:
1. About 20% of click comes from SERP first page result.
2. Visitors rare go SERP second page and the figure of SERP second page visitor about 10 %
3. 90% of total user is the visitor of SERP first page and who choice their targeted website from SERP first page.
4.Top paid results in SERP are also important.