PPC

PPC or Pay-Per-Click Marketing

PPC ‘pay per click’ advertising platforms enable you to create content, display it to relevant users and then charge you with specific ad actions. In many cases, you will pay for ad clicks that take users to your site, but you can also pay on some platforms for other actions such as impressions, video views and on-site commitments. PPC advertising is an unbelievable opportunity to give your company a foothold by presenting your brand and products to interested users who may never have found it differently. It can be an unsurprisingly valuable tool to build brand awareness, generate leads and drive conversions.

It is not wise to rely on just organic search. It doesn’t matter how unbelievable your business is, how optimized your site is or how much your customers love you— if you’re not a big company like Unilever or PRAN or LG, you’ll probably struggle to show up at the top of the search engine section. This is especially true when you try to rank highly competitive searches for specific products. That being said, you should optimize your search site. However, great search improvement cannot compensate for the kind of exposure that pay-per-click advertising can give you. Especially because the platforms are used by your competitors, even if you are not. The financial investment is worth it in itself.

PPC Platforms:

Even if you still get your head wrapped around the PPC concept, I guarantee that you are well acquainted with many PPC platforms, each with its own unique advantages and best use. The two most important PPC platforms are:

Even if you still get your head wrapped around the PPC concept, I guarantee that you are well acquainted with many PPC platforms, each with its own unique advantages and best use. The two most important PPC platforms are:

Google Ads where customers display ads based on their searches. The best value of Google Ads is to show your ad content to users who are actively searching for what you have to offer and continue with the purchase cycle.

Facebook ads that have a unique targeting system (and you can also advertise on Instagram). Facebook Ads has two main strengths: segmented marketing and custom audiences and the ability to introduce your brand to customers who did not know they wanted it. Google ads are all about harvesting demand, while Facebook ads are about generating demand.

There are also many other PPC platforms available on social media websites. Including:

  • Twitter Ads
  • Promoted Pins
  • LinkedIn Ads
  • Quora Ads
  • YouTube Ads

Many companies like to stagger their ad spending between different ad platforms in order to benefit from them as much as possible. Almost every pay per click campaign platform (and certainly each of the platforms listed here) uses a bid system.

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