Search engine marketing or SEM isn’t a substitute for other promotional activities, especially considering the fact that people ignore search ads most of the time. However, a competitive cost per acquisition makes paid search a valuable way to attract new customers, boost search engine presence, and support other marketing campaigns.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment that they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
In today’s fast paced growing world, Search Engine Marketing is vital for businesses across the world. Incorporating the likes of Paid Search (otherwise know as PPC) and Search Engine Optimization (SEO), is a sector that requires a fair degree of expertise to properly master.
Search engines are a funnel for Internet traffic, making them an obvious place for marketers to target. Here are just a few of the reasons why search engine marketing services are considered to be so important to modern businesses:
Search engines are web surfers’ first point of contact when it comes to finding what they want online. Statistics show that over 90% go on to make a purchase or move onto conversion. It would be a grave mistake to miss out on an opportunity to convert targeted traffic. If your website isn’t optimized for your specific keywords then you are practically invisible to your online target audience.
• 81% of all search traffic was between Google, Yahoo! Search, Bing, MSN Search, and Ask Jeeves during 2006
• Having an effective and useful website will provide you with a 24 hour online sales representative that will be consistently available to prospective clients. If you produce relevant quality content that effectively sells your products then part of your sales pitch is already done for you without any extra effort.
• An effectively managed Pay Per Click campaign can provide large quantities of pre-qualified leads within hours. The ad can be easily set up within minutes gaining you top placements in the major search engines and instantly bringing in highly converting traffic.
If you have a business and are serious about getting the maximum exposure possible then you cannot overlook the power of search engines. You need to get on board of using search engines to reach your marketing needs.