As digital marketing has grown in importance for today’s businesses, so has the role of search engine optimization. SEO plays a huge role in getting people to your website, blog post, guest articles, and other content assets. And if you don’t play by Google’s rules, you’ll see your web traffic plummet.
1. Social Media Searches
While Search engines are kings, people are increasingly using social media platforms. As this is increasing the contents are needed to be optimized for social media platforms as well, and also will be able to acquire the added benefits of using organic and paid targeting.
2. Influencer Marketing and Link Building
In some industry influencer marketing is very effective, it not only helps to create direct conversions but also helps to land many high-level links fast and effectively which makes the client’s site rank better for their product and services. This will be a great way to obtain links and grow the site authority as a whole.
Advertising campaigns involving print and TV no longer have the reach they once did. Rather, attention campaigns that use blogging, vlogging and social media have come to the forefront. Potential customers will come to associate your brand, products and services with the message you want to convey. This can be hard to execute, but they can be wildly effective.
4.Quality over Quantity
For a long time, SEOs preached that you had to be producing content material all the time to experience good rankings in Google search. There is a place for that (like building brand authority), but if you’re attempting to rank for a particularly aggressive phrase, short content is now not going to cut it. In 2018, businesses needs to be focused on long-form content material coupled with a strong promoting strategy for that content
5.Rich Media Content
Shorten your content and get to the point. The 600-word minimum no longer required. I would add some rich media (video or graphic), as it’s truly about the content, now not how lengthy it is. Correct content will preserve your visitor’s attention and it will pay off in the long run.