The Most Common Marketing Problems: Lead Generation
According to our report, generating traffic and leads and proving ROI are the leading challenges marketers face. Here’s a look at last year’s data:
Why Generating Traffic and Leads is a Challenge?
Generating enough traffic and leads was the top marketing challenge, according State of Inbound report. We started asking this question with this answer as a new option last year — and we’re glad we did.
Clearly, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts.
What Can You Do?
When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?
For example, HubSpot Research has found that 53% of consumers want to see more video from marketers in the future, while only 14% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report.
Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification.
Needless to say, the content promotion playbook is not the same as it was five years ago. To make sure your traffic and lead numbers continue to rise just call us….